The Red Mile - very much alive 10 years later...

On the 10th Anniversary of its inception. CTV's Kevin Green interviews Calgarians and the creator of TheRedMile.ca, our own Jim Steele, to what people think about the current status of the famous Calgary moniker and international tourist destination.

Mr. Steele explained that the site has garnered a stupendous 35 million+ hits since the 2004 launch and continues to own and promote the brand in the media, and in the minds of Calgarians and hockey fans alike.

The Red Mile itself is well-known online and even mentioned on Wikipedia, making it a potential goldmine for anyone wanting to exploit and grow Calgary's global tourism market, virtual presence, and The Red Mile's business marketabilities.